{"collectionById":{"9487342d-28da-4e65-835b-5ee734b4b95a":{"id":"9487342d-28da-4e65-835b-5ee734b4b95a","name":"Cases","fieldSchemas":[{"id":"02d020d3-b8a4-4cb3-ba17-1b5535462208","name":"Title","type":"plain_text","role":"primary"},{"id":"3d35a841-e880-4340-ac6b-77f517a21e4f","name":"Slug","type":"slug","role":"slug"},{"id":"cb673b39-c08a-41cd-8c25-f27611e6aaeb","name":"Rich text","type":"rich_text"}],"itemById":{"14f26cae-f400-46d0-936b-780dcf661f51":{"id":"14f26cae-f400-46d0-936b-780dcf661f51","index":"1O","collectionId":"9487342d-28da-4e65-835b-5ee734b4b95a","fields":[{"id":"3156fca7-c064-413a-937b-0b01c03b02ac","value":"Yandex Practicum Black Friday 2025","itemId":"14f26cae-f400-46d0-936b-780dcf661f51","fieldSchemaId":"02d020d3-b8a4-4cb3-ba17-1b5535462208"},{"id":"00da21f0-d7eb-45e8-a15f-d7d45519fd72","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Goal: Drive bookings during the Black Friday campaign period.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"eb95f9e354a6069618d4bb6d76fda2a6d094a6b1\",\"src\":\"https://s3-alpha-sig.figma.com/img/eb95/f9e3/54a6069618d4bb6d76fda2a6d094a6b1?Expires=1784505600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=sV8qWlH9KMpqtluPFIKA3UEL-7mRw64MMfGhvSq3dYqcXsxBGZ6DTIttQHS5RLxoSWg5LxZrRKx4-hBA0m-nr5ozpB3I1heCf0vTcuOEA48vZ7D7NGhNLvQxwFY8Jh67rbsOLUba0-Sv8MS~W~YcgGR8s--hBDIRiZ8RC6HkCe8Skj5Lw2DCGtlDcNNK8UmKoAuf4Or~YZVMiVYNOZChi2aA6c4dUGGoG~Fbi9mjVCC7vruEYHZkoMPWNRB2U9Yb-BQORc8ZmrZdy8GeaRuG4odPEo1cmfMVLnHSvtqzrCjWxsZm1gcMPjAQuM30QZqK9w2TE2v3~UmNzgyk3-X5mA__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I developed a scalable visual concept that could be quickly adapted across formats, reducing the time and resources required from external production partners for resizing. I also created four video storyboards: one for Smart TV with a QR code and three OLV versions tailored to the campaign’s key JTBD segments — general audience, reskilling, and upskilling.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"61638cdc66318b2b6e002e047d18a2d4a36092a7\",\"src\":\"https://s3-alpha-sig.figma.com/img/6163/8cdc/66318b2b6e002e047d18a2d4a36092a7?Expires=1784505600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=aFGzqo5Ia9eMIZky3UngqwQ1lvDRnGIehgpsfP7NfeDrg~ueejnbqFR25NY1U4yG8~Ao8XBpwsu0YJRq4zGcOuRW6hAfeBj1cpJkAlkfmPV6feyFARMcbHbfxjgCbBQzGhoC7cSbse8r7ngUEy16AjcRZqJvxVzROcuaoRtQDO0FbYw1~g8E2GIReBkmD229JAeAVvwuin1Nzmk-x5-l1k6RUyHXcliyKBOp5rFyWZxrro4ZKOrmHgmAWvjuiyWWEeSHGt8PrKqD~WtQgsPXJC-h9xGIwSMxq4SswoY5VSrWfG~QkExa3wZa0LevznPcjd9obYMVRE6rQNKwvnSKVA__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The campaign reached approximately 83% of its payment target. Yandex TV achieved a 0.5% CTR, in line with platform benchmarks, while web placements also delivered benchmark-level traffic. Final results are pending the completion of the campaign attribution period.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"421528228d209d84e83c62390c9d72748c77f576\",\"src\":\"https://s3-alpha-sig.figma.com/img/4215/2822/8d209d84e83c62390c9d72748c77f576?Expires=1784505600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=Si85If3870UNdceLxttz5YEiTAj5QUYaq7BkI28HyAMlmCZ8RvXRwBsNL4fb1DDytXoQQF0WXdD75lZk5hQp-DAzIhOPCrzXldgbT9mrm1SOVOBnc2DUdRxuYy8exLx~68D6DYL16C-dpGCREEV0eF~aKZjsGWspazBLXPLN-xdtSl9oGLoL90mMRW1ekMwT~AaplcVDhvslZ1udXeOzq~w8Q~~I8O78E26tO4L0jnyTKr45PmPZ-4AqkdsTPg3POeo3ZOZNoPa803Degn-FvyiDV2mDjU3lfnLfFUOm8-elr2KXZfi4OU~2f7Erv~xwYkiwjZtRJBgweWsiHAbbew__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"14f26cae-f400-46d0-936b-780dcf661f51","fieldSchemaId":"cb673b39-c08a-41cd-8c25-f27611e6aaeb"}]}}}},"slugByItemId":{"04799d55-277f-4b99-bc45-86facd9f6816":"s7-logistics","58f59e11-a605-46ba-8250-b20a6a9ca667":"apt","e147114e-10f3-4d8e-99e4-7e90b3ff2e51":"bandlink-by-yandex-music","8023d75c-e948-4437-9d2b-9e9a4dee9cea":"media-lug","62e33c74-6152-4c21-959c-d153ca042d72":"chekhov","aabdf7d4-2e05-4b43-bb5a-0957482e6456":"wouly","14f26cae-f400-46d0-936b-780dcf661f51":"yandex-practicum-black-friday-2025","670cc005-562a-4edf-9b21-e81a07a45875":"rublev","c7979d40-61c6-4acf-a944-faa46364f9ed":"media-badoo-hotline","8aa23b1e-c9eb-4d1e-92cf-bcda20f415df":"yandex-music-year-in-review-2023","24d2c739-e28a-4d3a-8e8f-68ad64335f1f":"dating-app-apt","f659e4b8-66e2-4ba7-bbba-cb0631e0dcd1":"may-of-may","53485b50-4017-4bef-87a6-9e353581d881":"karo","77884c7d-6d65-4c33-a8b8-7565792800d0":"made-with-ai-by-yandex-practicum","1a991738-8913-4f33-a92d-97a3d740950f":"yandex-practicum-alumni","f49940ef-34e8-4331-af23-fee53a50281e":"yandex-practicum-pro","fddc319c-de73-4ebe-9d48-1a6503941a61":"yandex-music-year-in-review-2024","427db6f5-00e6-4f02-b016-8fdc70640406":"korolev","75f2d814-386e-48d6-92bf-2c883ef40f01":"badoo-ooh-be-yourself-with-me","67bf3105-aa3e-43fe-b1c2-e5cdd1384efb":"prostoschool","9848d72a-b097-474f-9894-730cfded83cc":"gorenko","e0f134b6-8db2-490e-b4d4-2cf027afc945":"chekhov-plays","149e7d39-8bc7-49ae-80a3-a2ddba3dbcee":"humans-web3","8cc465a8-404a-4d41-a623-c69f1c494d4c":"palio-di-siena"}}