Goal: Explain Apt’s new approach to dating through city activities and establish it as a cultural platform rather than simply another dating application.

My role: I developed the identity, Readymag landing pages, social media system, partnership assets, and offline communications, including posters, stickers, postcards, and festival installations. I also helped build partnerships with cultural institutions and maintained a consistent visual direction across the product.

Result: Apt launched collaborations with the Shchusev Museum of Architecture, VDNH, Strelka, the State Historical Museum, Manege, and other cultural institutions. The project was also featured by Inc. Russia, SRSLY, and Skillbox Media.