Goal: Create a dating product where connections begin with a real-life plan, such as visiting an exhibition, having coffee, or going for a walk, rather than with endless profile browsing.

My role: As co-founder and art director, I shaped the product concept, defined the MVP, and designed the iOS and Android application, including user journeys, prototypes, visual language, interfaces, and the component library. I also directed the Flutter development team and oversaw the product from concept to launch.

Result: During its first six months, Apt reached more than 6,000 monthly active users and over 11,000 created profiles, approximately 75% of which belonged to women. The launch validated the demand for a dating mechanic centred around real-world activities.