Goal: Reinterpret the visual language of the historic Palio di Siena horse race while preserving its connection to local traditions, architecture, and movement and making it relevant to a contemporary international audience.

My role: I developed the identity concept, typographic language, contrasting colour palette, checked framing device, and a system of compositions based on archival photography. I adapted the system across posters, announcements, and event communications.

Result: I created a cohesive event identity that combines historic imagery with contemporary typography and scales effectively from large urban posters to compact digital formats.