Goal: Create a contemporary identity for a private school that communicates education directly and clearly without relying on conventional academic symbols or visual clichés.

My role: I developed a typographic logo based on transforming the school’s name, as well as the typesetting system and principles for applying the identity across navigation, digital communications, and educational materials.

Result: I created a restrained but distinctive system in which the logo functions simultaneously as the brand name, a message, and the main graphic element.