Goal: Develop an identity for S7 Logistics, a B2B delivery service using the airline’s existing aviation infrastructure to deliver shipments within 24 hours.

My role: I built the visual concept around clouds of different sizes, representing both air delivery and parcels of varying dimensions. I retained S7’s recognisable colour palette and developed a flexible system for packaging, labelling, digital communications, and transportation assets.

Result: I created a scalable identity that connects the logistics service to the wider S7 brand while helping its packaging and communications stand out within a visually standardised industry.