Goal: Create an identity for a financial service that allows users to pay at their own pace and make financial products feel more flexible, understandable, and emotionally accessible.

My role: I developed the visual positioning, geometric symbol, modular colour palette, card designs, and the principles for applying the identity across digital products and advertising.

Result: I created a flexible brand system in which changing colour combinations enable a wide range of personalised products while maintaining a consistent and recognisable identity.