Download as PDF
Danya Vidmich
Danya Vidmich
Brand and Communications Design Lead
Multidisciplinary Design Lead with 9+ years of experience driving brand and product communication for large-scale tech platforms (Yandex, Badoo). Specialize in building scalable design systems, leading cross-functional teams, and integrating AI into creative production and improve campaign performance. Proven track record of delivering high-impact marketing and product launches for audiences of 30M+ users, combining brand strategy with measurable growth outcomes. Co-founded a dating app (Apt), leading product vision, go-to-market, and achieving early traction (6K+ MAU) in a competitive market
Work Experience
Communications Art Director
03'25 — present, Remote
Leading CIS online tech bootcamp (100K+ graduates)
- Led the launch of Yandex Practicum Pro branding (visual system, brandbook, AI-driven imagery), delivering 154% of planned reach, 206% of traffic, and +652% search lift
- Built and deployed an AI-powered design pipeline (Cursor, Krea, Recraft): automated asset generation and resizing via custom AI tooling, reduced turnaround time from 3 days to 10 minutes, and cut vendor costs by ~$2K/month
- Led and scaled the design function: planned sprints, prioritized workload, mentored mid-level designers, and drove cross-functional collaboration with editorial and marketing
- Owned communication design across key funnels — landing pages, campaigns, and merch (14 SKUs) — improving launch speed, brand consistency, and engagement (NPS, Brand Awareness, Trust)
Communications Design Lead
10'22 — 01’24, Remote
Russia's #1 music streaming service (70M+ MAU)
- Owned visual strategy and creative campaigns for artist-facing products (B2A), shaping brand positioning and communication with artists
- Relaunched BandLink analytics platform identity and communication system (SMM, CRM, events), strengthening consistency and product perception
- Led concept and end-to-end production of “Year in Review” (2022–2024): in-app experience, marketing campaigns, vendor management, and event integration
- Art-directed large-scale special projects and marketing launches (incl. “The World of Korol i Shut” and artist campaigns), delivering integrated visual systems across product, campaigns, and offline formats
Apt
Co-founder, Product and Brand Designer
02'21 — 12’21, On-site, Moscow
Dating app for meeting through city events
- Co-founded and art-directed Apt — a dating app for meeting through city events; defined product vision, MVP, and designed the full product (iOS/Android, design system, prototypes)
- Led a cross-functional team (Flutter developers, copy, marketing), owning creative strategy, product direction, and visual consistency
- Built brand and go-to-market: identity, landing pages (Readymag), SMM, and offline activations; secured partnerships with major cultural venues including VDNKh and Strelka Institute
- Drove early traction: 6K+ MAU in 6 months, 11K+ profiles (~75% women); featured in Inc. Russia, SRSLY, and Skillbox Media
Senior Graphic Designer
08'20 — 01’21, Remote, London
Global dating app (400M+ users, 60M+ MAU)
- Collaborated with a UK-based communications design team, presenting and defending concepts in English across cross-functional stakeholders
- Owned app communications for the Russian market: adapted global brand systems and led development of local campaigns
- Designed and art-directed the Badoo Hotline website (sexual health media project), reaching 375K+ unique users in the first two weeks post-launch
- Developed the visual concept for Badoo’s first nationwide OOH campaign in Russia (“Be Yourself With Me”) and led production of editorial visuals and animated content with external vendors
Graphic Designer
10'19 — 07’20, On-site, Moscow
Super-app for ride-hailing & deliveries (30M+ MAU)
- Worked within MagicCamp, Yandex Go’s internal creative studio, delivering visual communications for drivers across in-app, digital, and offline
- Designed physical brand environments, including taxi liveries and navigation systems at pick touchpoints-up points, ensuring consistency across urban spaces
- Art-directed photoshoots and campaigns for key launches (incl. Central Asia tariffs and Yandex Go rollout), collaborating with cross-regional teams
- Designed landing pages and campaign visuals for drivers’ “Year in Review” and contributed to social initiatives (“Help is Nearby”), producing SMM and print assets for hospital
Junior Web Designer
11'18 — 09’19, On-site, Moscow
Largest Eastern European design & branding agency
- Under senior designers' guidance, laid out presentations in InDesign, adapted layouts for different screens in Sketch, created landing pages and prepared UI kits for handoff
- Participated in the express‑design program, shipping 6 projects for clients
- Worked on major projects including loyalty terminals for Perekrestok supermarkets, the SberSpasibo loyalty program, the "Lavrus" educational platform for the Tretyakov Gallery and New Year scoreboard graphics for Sheremetyevo Airport
- Released the "Echelon" typeface and "Through the Looking Glass" pattern, available for purchase on the studio website
Skills
Branding
Visual Communications
Design Management
AI-assisted Design
Team Mentoring
Product Design
Web Design
Vibe coding
Motion Design
Tools
Figma
After Effects
Photoshop
Illustrator
Krea
Recraft
Weave
Codex
Cursor
Framer
Readymag
Tilda
Glyphs
Cinema 4D
Languages
English
C1
Japanese
B1
Italian
B1
Russian
Native
Belarusian
Native